No. 02 · The Masthead
Mira Khan
Head of Curation
Decides what earns a place on the shelf — and what quietly never does.
FocusProduct selection
Based inLondon, UK
At asmaz since2017
RoleHead of Curation
01
The Story
Mira runs the room where every product is argued over before it’s listed. If it isn’t something the team would recommend to a friend, it doesn’t make the cut, no matter how big the brand or the margin.
She built the asmaz scoring rubric — durability, repairability, honest value — that keeps the catalogue small and trustworthy on sight.
We don’t carry everything. We carry the right things, and we can tell you exactly why.
— Mira Khan, Head of Curation02
