No. 01 · The Masthead
Rio Hassan
Creative Director
Sets the visual standard for every issue, page and product shoot at asmaz.
FocusBrand & art direction
Based inNew York, US
At asmaz since2016
RoleCreative Director
01
The Story
Rio has shaped the asmaz visual language since the very first shelf went live — from the masthead type to the way a product is lit on the page. The goal has never changed: make the recommendation feel as considered as the product itself.
Before asmaz, Rio art-directed for independent design magazines and a handful of consumer-tech brands, learning that the best editorial design gets out of the reader’s way. Today that instinct runs through every template in the store.
Good design is a promise — it tells you the product was made by people who actually cared.
— Rio Hassan, Creative Director02
